Domain name

Ø      Register your domain name to resemble your company's name, product, etc.

Ø      To avoid any misuse later, register all the domain names like . com, .net , .org, etc. and give link to the main website

Ø      Do not change your domain name, after promoting the web site

Promotion of Web sites:

Ø      Register the URL in various search engines

Ø      Insert Meta tags, Key words in all the pages

Ø      Print the web site URL, E Mail address in the visiting cards of all the employees and the letter heads, Advertisements, banners, brochures etc

Ø      Provide links to your web site from other sites

Ø      Give the URL of your web site in all the e mails sent by you

 Media Room

Ø      Provide Media Room in your web site, to enable the Media persons to access latest information easily

Ø      Post the latest Press Releases in chronological order

Ø      Provide Logo of the Organistion, Photos of the Senior Executives (with different resolutions)

Ø      Quote the opinion of the Media about your organisation

Ø      Provide contact details for the benefit of Media persons

Ø      Distribute your Press Releases through net with prior permission

 Netiquette

Ø      While sending e-mails to others, follow netiquettes

Ø      Be polite, brief, respect others bandwidth, avoid attachments, etc.

Ø      Do not send any unsolicited attachments

Contact Details

Ø      Provide contact address, phone numbers, e mail address, contact person, etc

Ø      Provide suitable form for the visitors to contact u with their questions / requirements.  Ensure proper email link is provided to the form, so that the information reaches the concerned person

Ø      Do not change your e mail address, after popularizing the same.

 Contents

Ø      Provide contents which are required for your stake holders (employees, customers, share holders, etc)

Ø      Frequently update the contents - remove all the stale contents

K. Srinivasan - Profile

K. Srinivasan is the Managing Director of Prime Point Public Relations (P) Limited, Chennai providing Comprehensive Image Management Solutions.  He is also the Founder and Managing Trustee of Prime Point Foundation.  He is also the guest lecturer for various educational and professional institutions on public relations, image management, Internet management, communication etc.  The website http://www.prpoint.com is one of the popular web sites amongst public relations and communication professionals globally. 

He may be contacted at prpoint@vsnl.com